SEMINAR: OPPORTUNITY BIG IN ETHNIC MEAT SALES

SECAUCUS, N.J. -- Supermarket operators can take a bigger slice of the marketplace with ethnic meat and a good marketing plan, speakers told attendees at the recent Eastern Perishable Products Association's Expo here.Indeed, panelist Kevin O'Brien, ethnic specialist, Wakefern Food Corp., Elizabeth, N.J., feels so strongly about keying into particular ethnic groups' needs that he called it the key

SECAUCUS, N.J. -- Supermarket operators can take a bigger slice of the marketplace with ethnic meat and a good marketing plan, speakers told attendees at the recent Eastern Perishable Products Association's Expo here.

Indeed, panelist Kevin O'Brien, ethnic specialist, Wakefern Food Corp., Elizabeth, N.J., feels so strongly about keying into particular ethnic groups' needs that he called it the key to future sales.

"The retailer who's successful today and tomorrow is the one wh

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