In the family-oriented supermarket environment, certain R-rated titles have caused problems for video rental and sales operations.
The role of the retailer in determining what titles are made available for consumers is hotly debated. But there are steps that can be taken to minimize the problems, said retailers participating in SN's video roundtable.
"Our company draws the line at 'R.' We don't carry NC-17s or unrated versions of anything," said Denise Darnell, video superviso