A SENSE OF THE CITY

The growing interest in urban locations is making supermarkets street-smart about a different type of retailing.As operators commit to more urban sites, their goal is for their new customers to enjoy the shopping advantages open to consumers in the suburbs.But some retailers have learned that in order to achieve that goal, significantly different planning, staffing, merchandising and marketing toolboxes

The growing interest in urban locations is making supermarkets street-smart about a different type of retailing.

As operators commit to more urban sites, their goal is for their new customers to enjoy the shopping advantages open to consumers in the suburbs.

But some retailers have learned that in order to achieve that goal, significantly different planning, staffing, merchandising and marketing toolboxes may be needed.

Retailers interviewed around the country undersco

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