SENSITIVE ENTRY BY COLGATE

NEW YORK -- Colgate-Palmolive here entered the sensitive toothpaste market today when it began shipping Colgate Sensitive Maximum Strength Toothpaste.Co.]." The Colgate toothpaste comes in a 4-oz stand-up tube.Accompanying the toothpaste launch is the Colgate Sensitive toothbrush. Colgate is recommending that retailers merchandise the brush, with its rubber handle, flexible neck and soft bristles,

NEW YORK -- Colgate-Palmolive here entered the sensitive toothpaste market today when it began shipping Colgate Sensitive Maximum Strength Toothpaste.

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