SEPARATE BUT EQUAL?

Segregate or integrate -- the jury's still out on which strategy works best for selling organic fruits and vegetables in a conventional produce department.Organic produce is a fast-growing category, particularly for mainstream retailers still getting their feet wet in the organic pool.In the 52 weeks ending June 11, sales of organic packaged fresh produce grew nearly 26%, reaching $511.7 million in

Segregate or integrate -- the jury's still out on which strategy works best for selling organic fruits and vegetables in a conventional produce department.

Register to view the full article