SEPARATE BUT EQUAL?

Segregate or integrate -- the jury's still out on which strategy works best for selling organic fruits and vegetables in a conventional produce department.Organic produce is a fast-growing category, particularly for mainstream retailers still getting their feet wet in the organic pool.In the 52 weeks ending June 11, sales of organic packaged fresh produce grew nearly 26%, reaching $511.7 million in

Segregate or integrate -- the jury's still out on which strategy works best for selling organic fruits and vegetables in a conventional produce department.

Organic produce is a fast-growing category, particularly for mainstream retailers still getting their feet wet in the organic pool.

In the 52 weeks ending June 11, sales of organic packaged fresh produce grew nearly 26%, reaching $511.7 million in the conventional food, drug and mass channels, according to SPINS, a San Fran

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