SERVICE, PREPARED FOODS TOP SHOPPER WISH LISTS

CHICAGO (FNS) -- Supermarket shoppers interviewed via a live satellite hookup during the Food Marketing Institute's closing session here confirmed recent trend reports -- consumers are buying more prepared foods and craving more service.Billed as a first for a trade event, the live television interviews gave a panel of supermarket executives the chance to directly question shoppers in four cities

CHICAGO (FNS) -- Supermarket shoppers interviewed via a live satellite hookup during the Food Marketing Institute's closing session here confirmed recent trend reports -- consumers are buying more prepared foods and craving more service.

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