SETTING NEW SITES

When it comes to exploiting Web sites to build brand recognition, drive shoppers into stores and reward loyalty, supermarkets have barely begun to scratch the surface.According to the Washington-based Food Marketing Institute, just 37% of retailers are using online marketing programs commonly on an Internet Web site. Offerings on Web sites include store information, recipes, menu planning, food safety

When it comes to exploiting Web sites to build brand recognition, drive shoppers into stores and reward loyalty, supermarkets have barely begun to scratch the surface.

According to the Washington-based Food Marketing Institute, just 37% of retailers are using online marketing programs commonly on an Internet Web site. Offerings on Web sites include store information, recipes, menu planning, food safety information and community news, among others. But consultants and even retailers ad

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