SETTING THE STANDARD

They are often being collectively dubbed the "power aisle."But in an Efficient Consumer Response-driven world where the maxim "Information is Power" holds a lot of weight, fresh-food departments are still suffering from weakness, despite a lot of inspirational talk about category management.The weakness comes from a lack of information, especially accurate data about what's selling, and what it's

They are often being collectively dubbed the "power aisle."

But in an Efficient Consumer Response-driven world where the maxim "Information is Power" holds a lot of weight, fresh-food departments are still suffering from weakness, despite a lot of inspirational talk about category management.

The weakness comes from a lack of information, especially accurate data about what's selling, and what it's costing everyone up and down the line, according to retailers, industry re

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