SETTING THEIR SIGHTS

Supermarkets are seeking ways, mainly through greater exposure, to breathe new sales into prepaid telephone cards.Spurred on by rapid sales growth experienced in a young, emerging industry and some consumer demand, many grocery chains began merchandising prepaid phone cards or telecards over the last two years.Although real numbers are lacking, sources in the prepaid phone industry estimate that between

Supermarkets are seeking ways, mainly through greater exposure, to breathe new sales into prepaid telephone cards.

Spurred on by rapid sales growth experienced in a young, emerging industry and some consumer demand, many grocery chains began merchandising prepaid phone cards or telecards over the last two years.

Although real numbers are lacking, sources in the prepaid phone industry estimate that between 200 million and 250 million phone cards were produced and sold last year

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