SEWELL-ALLEN SETS CANNED ORGANIC LINE IN PRODUCE

MEMPHIS, Tenn. -- Sewell-Allen Piggly Wiggly will start merchandising canned organic vegetables and other organic products in the produce department of one store here as a test, betting that consumers will make the link in their minds between fresh produce and canned. The test will start in April and last at least six months.If successful, the concept will be applied to the five or six other stores

MEMPHIS, Tenn. -- Sewell-Allen Piggly Wiggly will start merchandising canned organic vegetables and other organic products in the produce department of one store here as a test, betting that consumers will make the link in their minds between fresh produce and canned. The test will start in April and last at least six months.

If successful, the concept will be applied to the five or six other stores in the Sewell-Allen group that make sense, said Barry Maddox, director of marketing fo

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