SHAKY GROUND

The coffee market has been an unstable landscape since crop damage in Brazil sent prices through the roof this summer.And as far as retailers are concerned, the most treacherous spot on the playing field now is the middle ground.Retailers said that after prices rose, and then became tangled in fluctuations brought on by major frost and drought damage in Brazil, shoppers started switching to private-label

The coffee market has been an unstable landscape since crop damage in Brazil sent prices through the roof this summer.

And as far as retailers are concerned, the most treacherous spot on the playing field now is the middle ground.

Retailers said that after prices rose, and then became tangled in fluctuations brought on by major frost and drought damage in Brazil, shoppers started switching to private-label ground at one end and whole-bean gourmet coffees at the other.

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TAGS: Kroger