SHARED FEE BRINGING CINEMA TO RETAILING

Art house movies are getting greater exposure in supermarket video departments because some prominent titles are available on a shared transaction fee basis.For example, Miramax titles from Buena Vista Home Video, Burbank, Calif., are distributed by Supercomm, Dallas, and Rentrak Corp., Portland, Ore. Movies like "Il Postino" and "Mighty Aphrodite" are under the Miramax banner. With the shared transaction

Art house movies are getting greater exposure in supermarket video departments because some prominent titles are available on a shared transaction fee basis.

For example, Miramax titles from Buena Vista Home Video, Burbank, Calif., are distributed by Supercomm, Dallas, and Rentrak Corp., Portland, Ore. Movies like "Il Postino" and "Mighty Aphrodite" are under the Miramax banner. With the shared transaction fee programs, retailers pay a low acquisition fee and share the revenues instea

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