SHARED MISGIVINGS

Ongoing cooperative efforts between supermarkets and manufacturers to boost distribution efficiency are proving a strong motivator for working together. But players on both sides of the net say trust is still an issue."Even with ECR, our relationships with retailers are not buddy-buddy," an official at one prominent manufacturer said. "We've been in contention with one another for 30 years, and there's

Ongoing cooperative efforts between supermarkets and manufacturers to boost distribution efficiency are proving a strong motivator for working together. But players on both sides of the net say trust is still an issue.

"Even with ECR, our relationships with retailers are not buddy-buddy," an official at one prominent manufacturer said. "We've been in contention with one another for 30 years, and there's not a lot of trust between us."

Many retailers agree, especially when ask

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