SHARED-REVENUE VIDEO PROGRAM GAINING FAVOR

DALLAS -- More major retailers have warmed up to the shared-revenue, pay-per-rental concept since Walt Disney Co., Burbank, Calif., acquired SuperComm here in December. About 30 companies are now testing or using the video program, up from 24 at the time of the acquisition, said Des Walsh, vice president and general manager. Walsh would not reveal the names of the retailers, but said the additions

DALLAS -- More major retailers have warmed up to the shared-revenue, pay-per-rental concept since Walt Disney Co., Burbank, Calif., acquired SuperComm here in December. About 30 companies are now testing or using the video program, up from 24 at the time of the acquisition, said Des Walsh, vice president and general manager. Walsh would not reveal the names of the retailers, but said the additions include divisions of national chains and significant regional retailers, some of which would not

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