SHARING SENTIMENTS

CLEVELAND -- "We only prosper if the retailer prospers," says Edward Fruchtenbaum, president and chief operating officer of American Greetings here, expressing the guiding principle of this category leader. While that may seem obvious, the maker of greetings cards, party goods and related merchandise puts a lot of thought and energy behind this simple philosophy. The secret ingredients in this win-win

CLEVELAND -- "We only prosper if the retailer prospers," says Edward Fruchtenbaum, president and chief operating officer of American Greetings here, expressing the guiding principle of this category leader. While that may seem obvious, the maker of greetings cards, party goods and related merchandise puts a lot of thought and energy behind this simple philosophy. The secret ingredients in this win-win scenario? Retail partnerships and technology.

"But it's a different application of

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