SHARING'S DEEPER REWARDS

Retailers are greatly increasing copy depth on key new-release hits with shared-transaction-fee programs. More of the top chains are using shared-revenue programs, such as those from SuperComm, Dallas, and Rentrak Corp., Portland, Ore., to increase their presentation of new releases and to stage aggressive promotions advertising "guaranteed availability." For example, some stores have brought in as

Retailers are greatly increasing copy depth on key new-release hits with shared-transaction-fee programs. More of the top chains are using shared-revenue programs, such as those from SuperComm, Dallas, and Rentrak Corp., Portland, Ore., to increase their presentation of new releases and to stage aggressive promotions advertising "guaranteed availability." For example, some stores have brought in as many as 150 copies of top rental titles such as "While You Were Sleeping" and "Die Hard With a

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