EAST BRIDGEWATER, Mass. -- Shaw's Supermarkets here has introduced the Choice Rewards program, which allows loyal customers to earn points toward Center Store groceries, in Connecticut.
The program has been offered in the retailer's Rhode Island stores for the last year, according to Bernie Rogan, director of public relations.
Points are tracked through the Shaw'sCard, which customers swipe at the register each time they make a purchase. After a shopper spends $15 or more, she