SHAW'S ADDS PHONE CARDS TO STORE-BRAND OFFERINGS

EAST BRIDGEWATER, Mass. -- Shaw's Supermarkets here is the latest food retailer to begin selling a product that's ringing up strong sales and high margins: phone cards.After testing a store-brand phone card in four stores, Shaw's planned a chainwide rollout last week, according to Bernard Rogan, spokesman for the chain."Shoppers will save up to 65% on calls made anywhere in the United States," Rogan

EAST BRIDGEWATER, Mass. -- Shaw's Supermarkets here is the latest food retailer to begin selling a product that's ringing up strong sales and high margins: phone cards.

After testing a store-brand phone card in four stores, Shaw's planned a chainwide rollout last week, according to Bernard Rogan, spokesman for the chain.

"Shoppers will save up to 65% on calls made anywhere in the United States," Rogan said.

Shaw's phone cards are being sold at the checkout in $10 and

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