SHAW'S LAUNCHES STORE-BRAND MAGAZINE

NEW YORK -- Shaw's Supermarkets has a fresh idea. The East Bridgewater, Mass.-based retailer is distributing its own magazine. The publication strengthens the image of the store as a brand and also provides an account-specific vehicle for brand marketers to reach shoppers with targeted advertising. Called Fresh Ideas, the magazine is produced through a unique co-marketing relationship with E.W. Communications

NEW YORK -- Shaw's Supermarkets has a fresh idea. The East Bridgewater, Mass.-based retailer is distributing its own magazine. The publication strengthens the image of the store as a brand and also provides an account-specific vehicle for brand marketers to reach shoppers with targeted advertising. Called Fresh Ideas, the magazine is produced through a unique co-marketing relationship with E.W. Communications L.P here, publisher of Eating Well magazine. It is the first in what the publisher h

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TAGS: Center Store