EAST BRIDGEWATER, Mass. -- Shaw's Supermarkets here celebrated Super Bowl Sunday with pre-game savings in the grocery department.
Supermarket circulars during the last week of January carried a full-page insert, with "Spectacular Super Bowl Kick-Off Specials from Nabisco" touted on one side, and "Shaw's Super Bowl Savings" trumpeted on the other.
Nabisco products included snack crackers (Air Crisps, Wheat Thins, etc.) on a buy-one-get-one-free offer; Ritz Crackers at two for $