EAST BRIDGEWATER, Mass. -- Shaw's Supermarkets here has shifted its video rental department from self-ownership to a revenue-sharing plan with Maine's largest video retailer, Home-Vision Video.
Shaw's move goes against a current trend in which supermarkets are moving away from revenue-sharing partnerships and setting up their own video departments, noted industry observers. Revenue-sharing programs in supermarkets had been prevalent in the 1980s, they said.
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