SHEDDING LIGHT ON DATA

For Jerry Storch, vice chairman of Target Corp., Minneapolis, the advantage of sophisticated technology like data mining and knowledge discovery comes down to a very homespun, low-tech image: small-town America."You walk down Main Street and the merchant knows who you are," he said at the Grocery Manufacturers of America's annual executive conference at The Greenbrier in White Sulphur Springs, W.Va.

For Jerry Storch, vice chairman of Target Corp., Minneapolis, the advantage of sophisticated technology like data mining and knowledge discovery comes down to a very homespun, low-tech image: small-town America.

"You walk down Main Street and the merchant knows who you are," he said at the Grocery Manufacturers of America's annual executive conference at The Greenbrier in White Sulphur Springs, W.Va. "You walk into a shoe store and the merchant says, 'Oh, we've got these new pumps in

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