SHELF-AWARENESS

Category management programs have yielded strong, sometimes dramatic, results for retailers and wholesalers, reducing the number of stockkeeping units in the supermarket and promoting more effective use of retail selling space.But many distributors are discovering that garnering these benefits requires a larger investment than they had anticipated, both for computer systems to analyze and integrate

Category management programs have yielded strong, sometimes dramatic, results for retailers and wholesalers, reducing the number of stockkeeping units in the supermarket and promoting more effective use of retail selling space.

But many distributors are discovering that garnering these benefits requires a larger investment than they had anticipated, both for computer systems to analyze and integrate data from numerous sources, and for dedicated category management personnel.

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