SHELF INTEGRITY SEEN AS KEY TO PROFIT BOOST

CHICAGO -- By maintaining planogram integrity, independent retailers can increase unit sales by 21%, sales by 12% and gross profit by 7%, according to the retail coverage study being conducted by Food Distributors International.Preliminary results of that study -- concerning planogram implementation and speed-to-shelf procedures -- were discussed here during a workshop session at the Food Marketing

CHICAGO -- By maintaining planogram integrity, independent retailers can increase unit sales by 21%, sales by 12% and gross profit by 7%, according to the retail coverage study being conducted by Food Distributors International.

Preliminary results of that study -- concerning planogram implementation and speed-to-shelf procedures -- were discussed here during a workshop session at the Food Marketing Institute's annual convention. The complete study results are scheduled to be released

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