SHELF SPEAK

(FNS) -- Today, technology allows food retailers to get up close and personal with their shoppers at the shelf.While accurate pricing remains the prime concern of retailers, the availability of new shelf-signage methods and electronic shelf labeling offers retailers options to take shelf labeling beyond price to informational marketing and targeted promotions.Yet, the delivery methods are still being

(FNS) -- Today, technology allows food retailers to get up close and personal with their shoppers at the shelf.

While accurate pricing remains the prime concern of retailers, the availability of new shelf-signage methods and electronic shelf labeling offers retailers options to take shelf labeling beyond price to informational marketing and targeted promotions.

Yet, the delivery methods are still being debated.

A&P, Montvale, N.J., strives for simplicity with its

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