SHELF-SPOTTING IN THE SOUTHWEST

TUCSON, Ariz. -- A weekend sampling of stores in this sun-dappled city found that area Wal-Marts still use conventional 25- or 27-inch monitors to broadcast its Wal-Mart Network. However, digital menu-board signs are installed in at a least one McDonald's. Smaller, digitally controlled flat panels are cropping up in hotels and banks.Arizona's second city is a fine laboratory for supermarket watchers.

TUCSON, Ariz. -- A weekend sampling of stores in this sun-dappled city found that area Wal-Marts still use conventional 25- or 27-inch monitors to broadcast its Wal-Mart Network. However, digital menu-board signs are installed in at a least one McDonald's. Smaller, digitally controlled flat panels are cropping up in hotels and banks.

Arizona's second city is a fine laboratory for supermarket watchers. Safeway, Albertsons, Wal-Mart supercenters, Kroger's Fry's division and locally owne

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