SHELF TECHNOLOGY: IT'S ALL THE TALK

Creativity in today's shelf programs means more than tear-off pads.Brand marketers are excited about several new programs that add a level of technical sophistication to the shelf. They range from several types of coupon dispensers to devices that play recorded messages triggered by a shopper's approaching body heat.Arguably the most futuristic of these are the heat-sensing devices, which can detect

Creativity in today's shelf programs means more than tear-off pads.

Brand marketers are excited about several new programs that add a level of technical sophistication to the shelf. They range from several types of coupon dispensers to devices that play recorded messages triggered by a shopper's approaching body heat.

Arguably the most futuristic of these are the heat-sensing devices, which can detect a potential customer's presence near a given shelf or display area and

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