SHIFT FOUND FOR PRIORITIES IN TECHNOLOGY

EL SEGUNDO, Calif. -- Shifting priorities in technology programs and strategies were underscored in a national retail survey focusing on present and future information systems initiatives.The survey, which quizzed retailers in-depth about company plans in areas ranging from on-line home shopping and customer-specific data base marketing to smart card tests and E-mail capabilities, provided a snapshot

EL SEGUNDO, Calif. -- Shifting priorities in technology programs and strategies were underscored in a national retail survey focusing on present and future information systems initiatives.

The survey, which quizzed retailers in-depth about company plans in areas ranging from on-line home shopping and customer-specific data base marketing to smart card tests and E-mail capabilities, provided a snapshot of where the industry is headed in leveraging the power of information technology.

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