PARMA, Mich. -- Taking best-sellers out of the spotlight can heat up in-store bakery sales.
That may sound ironic, but it is the key to boosting total bakery sales, said Sarah Quigley, merchandising consultant and principal in SQ Presentations here. It makes sense to move destination products and/or high-volume movers slightly to the sidelines because customers seek them out.
"They're the reason the customer came into the department. If you make it too easy to get to them