U.S. consumers aren't ready to reveal their elusive buying habits just yet. The only sure conclusion one can draw is that they continue to diversify their spending among a multiplying number of alternatives.
SN's second annual review of the 50 top food and nonfood groups shows that American shoppers still use supermarkets for most of their purchases. Some categories, such as frozen dinners and milk, remain firmly in the grip of traditional retail food outlets. Others, including most n