UPPER DUBLIN, Pa. -- Dreshertown Shop 'n' Bag here celebrated Columbus Day with two back-to-back frozen pasta promotions.
During the week before Columbus Day, the retailer promoted the upscale Scaramuzza line of frozen pasta and sauce.
"It's a great time of year to push pasta," said David Goodyear, frozen food manager. During the week of Columbus Day, Shop 'n' Bag switched its frozen pasta promotion from the Scaramuzza line to the Landolfi brand.
By promoting frozen pa