SHOP RITE GOES GREEN IN SUMMER

PEARL RIVER, N.Y. -- A ShopRite unit here, in a classic neighborhood marketing effort, celebrated a late-summer version of St. Patrick's Day with good results, a source in the in-store bakery told SN.round that folded over the store's ad circular proclaimed, "It's No Blarney! 'Tis St. Patrick's Day in August at ShopRite of Pearl River." The wrap-around, bedecked with green shamrocks, spotlighted the

PEARL RIVER, N.Y. -- A ShopRite unit here, in a classic neighborhood marketing effort, celebrated a late-summer version of St. Patrick's Day with good results, a source in the in-store bakery told SN.

round that folded over the store's ad circular proclaimed, "It's No Blarney! 'Tis St. Patrick's Day in August at ShopRite of Pearl River." The wrap-around, bedecked with green shamrocks, spotlighted the "Fresh Bake Shoppe" and devoted two-thirds of a page to bakery items. Green and white

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