SHOPA RELEASES PHASE TWO OF BTS SURVEY

DAYTON, Ohio -- Consumers rated price and quality of merchandise as important factors in selecting a store and in purchasing their back-to-school supplies, according to a survey conducted by the School and Home Office Products Association here. tures and other purchasing behavior, are expected to be released this month.On a scale of 1 to 10, with 10 being very important and 1 meaning not at all important,

DAYTON, Ohio -- Consumers rated price and quality of merchandise as important factors in selecting a store and in purchasing their back-to-school supplies, according to a survey conducted by the School and Home Office Products Association here.

tures and other purchasing behavior, are expected to be released this month.

On a scale of 1 to 10, with 10 being very important and 1 meaning not at all important, the survey respondents rated "price" and "quality merchandise" an ave

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