SHOPPER PLAN BOOSTS RING, CUTS CHERRY PICKERS AT LEES

DALLAS -- The electronic frequent shopper program under way at Lees Supermarket, Westport, Conn., has boosted the average transaction size 10% and decreased customer count 5% by sending undesirable "cherry pickers" to shop elsewhere.Albert Lees Jr., chairman and chief executive officer, said the single-store independent examines point-of-sale data regularly to better understand its shopper base, particularly

DALLAS -- The electronic frequent shopper program under way at Lees Supermarket, Westport, Conn., has boosted the average transaction size 10% and decreased customer count 5% by sending undesirable "cherry pickers" to shop elsewhere.

Albert Lees Jr., chairman and chief executive officer, said the single-store independent examines point-of-sale data regularly to better understand its shopper base, particularly the top-spending 40% of customers who account for 77.95% of all cardholder s

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