SHOPPER TRACKING TEST YIELDS CLUES AT MARSH

INDIANAPOLIS -- An innovative shopper-tracking system at Marsh Supermarkets has begun yielding clues about how to boost aisle traffic and increase transaction size and time spent shopping the store."We found that by moving key destination categories around and eliminating dead spots in the store, we were able to increase traffic up to 30% in some of our slower-moving aisles," said Mark Heckman, director

INDIANAPOLIS -- An innovative shopper-tracking system at Marsh Supermarkets has begun yielding clues about how to boost aisle traffic and increase transaction size and time spent shopping the store.

"We found that by moving key destination categories around and eliminating dead spots in the store, we were able to increase traffic up to 30% in some of our slower-moving aisles," said Mark Heckman, director of market research for the chain here.

The test system, in place at one M

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