Shoppers Embrace New Coupons

SCHENECTADY, N.Y. When Mona Golub scanned her loyalty card at Price Chopper's new coupon kiosk recently, her savings included $1.50 off a 12-pack of Poland Spring water and $1 off Smart Balance popcorn. The offers were valuable to her not only because of the discount, but also because she likes both items. That's the goal of iSaveToday, a new targeted-marketing program now available in all 115 Price

SCHENECTADY, N.Y. — When Mona Golub scanned her loyalty card at Price Chopper's new coupon kiosk recently, her savings included $1.50 off a 12-pack of Poland Spring water and $1 off Smart Balance popcorn.

The offers were valuable to her not only because of the discount, but also because she likes both items.

That's the goal of iSaveToday, a new targeted-marketing program now available in all 115 Price Chopper stores, said Golub, who is spokeswoman for the retailer. Shop

Register to view the full article

Already a member? .