Shoppers Partial to Supermarket Meats: FMI

ORLANDO, Fla. While more consumers are shifting spending to supercenters, they still prefer to buy meat from supermarkets, Food Marketing Institute's Power of Meat 2007 research report shows. FMI's Director of Research Anne-Marie Roerink presented the findings at the Annual Meat Conference here last week. The survey of 1,750 shoppers showed a clear majority (89.2%) of those shoppers who do their primary

ORLANDO, Fla. — While more consumers are shifting spending to supercenters, they still prefer to buy meat from supermarkets, Food Marketing Institute's Power of Meat 2007 research report shows.

FMI's Director of Research Anne-Marie Roerink presented the findings at the Annual Meat Conference here last week.

The survey of 1,750 shoppers showed a clear majority (89.2%) of those shoppers who do their primary grocery shopping in supermarkets stay in the supermarket for thei

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TAGS: Meat