SHOPPERS' ROLE IN THE WAR FOR GROCERY

Even the food-distribution industry has its myths. This week I'll refer to one of the industry's most enduring myths, using the classical definition of the word: A myth is a traditional story that's told repeatedly, accepted as history, and which explains a group's world view. A myth may be true or false.This myth concerns how -- over a period of years -- supermarkets lost the battle for consumer

Even the food-distribution industry has its myths. This week I'll refer to one of the industry's most enduring myths, using the classical definition of the word: A myth is a traditional story that's told repeatedly, accepted as history, and which explains a group's world view. A myth may be true or false.

This myth concerns how -- over a period of years -- supermarkets lost the battle for consumer packaged goods sales, and how sales drained to other channels. This is a frequently told

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