SHOPPERS SAY HEALTH IS GOOD, TASTE IS BETTER

Shoppers are concerned about healthy eating, but often don't follow through at the supermarket bakery.Although bread sales are enjoying a surge, taste -- not health -- is frequently the most important criterion when shopping the bakery.That is according to supermarket bakery executives interviewed by SN about the findings of a consumer poll conducted by the Gallup Organization, Princeton, N.J., for

Shoppers are concerned about healthy eating, but often don't follow through at the supermarket bakery.

Although bread sales are enjoying a surge, taste -- not health -- is frequently the most important criterion when shopping the bakery.

That is according to supermarket bakery executives interviewed by SN about the findings of a consumer poll conducted by the Gallup Organization, Princeton, N.J., for the Wheat Foods Council, Englewood, Colo., and the American Bakers Associatio

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