SHOPPERS SOUND OFF ON NUTRACEUTICAL DRINKS

MUSKEGON, Mich. -- The functional foods market continues to grow, with ready-to-drink nutraceutical beverages second only in sales to ready-to-eat cereals (see story in Supermarket Beverage on Page 36).Although these beverages are infused with extra vitamins and claim to proffer health-related perks -- such as increased energy and immune-boosting benefits -- SN has found that some U.S. consumers are

MUSKEGON, Mich. -- The functional foods market continues to grow, with ready-to-drink nutraceutical beverages second only in sales to ready-to-eat cereals (see story in Supermarket Beverage on Page 36).

Although these beverages are infused with extra vitamins and claim to proffer health-related perks -- such as increased energy and immune-boosting benefits -- SN has found that some U.S. consumers are still basing the purchase of these products on taste alone. And, those shoppers that

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