SHOPPERS SPEAK

Perhaps one of the biggest drivers in the evolution of the private-label industry has been the increasing level of consumer acceptance of store-brand products. SN polled shoppers on their feelings about store brands, and while some say they will always remain brand loyal to certain national brand Center Store products, many voiced their faith in the quality of the private-label lines they encounter

Perhaps one of the biggest drivers in the evolution of the private-label industry has been the increasing level of consumer acceptance of store-brand products. SN polled shoppers on their feelings about store brands, and while some say they will always remain brand loyal to certain national brand Center Store products, many voiced their faith in the quality of the private-label lines they encounter most often. Here are some of the responses received:

Angeline Kniff,

Cocoa B

Register to view the full article