THE SHOPPER'S TAKE ON COUPONS

SYRACUSE, N.Y. (FNS) -- Procter & Gamble, Cincinnati, has picked upstate New York for its closely watched coupon elimination test, but many consumers in that market would just as soon continue clipping. While the sentiment is by no means unanimous, many consumers responding to an SN straw poll outside supermarkets here indicated they are partial to couponing. Syracuse is one of the markets affected

SYRACUSE, N.Y. (FNS) -- Procter & Gamble, Cincinnati, has picked upstate New York for its closely watched coupon elimination test, but many consumers in that market would just as soon continue clipping. While the sentiment is by no means unanimous, many consumers responding to an SN straw poll outside supermarkets here indicated they are partial to couponing. Syracuse is one of the markets affected by the P&G test, and some of the shoppers there have heard about the experiment.

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