THE SHOPPER'S TAKE ON TECH

CHARLESTON, S.C. -- If customers had their way, the chief benefit of supermarket technology would be lower product prices, followed by faster checkout lanes.Less than 43% of shoppers feel "very confident" that point-of-sale scanning systems at their supermarket are charging the correct price.Of those consumers whose supermarkets offer shop-at-home delivery services, 3.5% use the program at least once

CHARLESTON, S.C. -- If customers had their way, the chief benefit of supermarket technology would be lower product prices, followed by faster checkout lanes.

Less than 43% of shoppers feel "very confident" that point-of-sale scanning systems at their supermarket are charging the correct price.

Of those consumers whose supermarkets offer shop-at-home delivery services, 3.5% use the program at least once every other week,

and 8.4% use it once every other month.

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