SHOPPERS VOTE FOR TASTE OVER HEALTH: SURVEY

DES MOINES, Iowa -- This year's HealthFocus survey shows that shoppers are less willing than ever to compromise taste for health's sake -- 46% vs. 33% in 1990.At the same time, there was a big increase in consumer emphasis on functional foods. This trend reflects the increasing number of people who believe in using foods therapeutically, to reduce the need for drugs or medical therapy.These and other

DES MOINES, Iowa -- This year's HealthFocus survey shows that shoppers are less willing than ever to compromise taste for health's sake -- 46% vs. 33% in 1990.

At the same time, there was a big increase in consumer emphasis on functional foods. This trend reflects the increasing number of people who believe in using foods therapeutically, to reduce the need for drugs or medical therapy.

These and other findings were reported by Linda Gilbert, president of HealthFocus here, who

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