PASADENA, Calif. -- Customers regard a grocer as one entity, regardless of whether they are buying online or off, according to an exclusive consumer study on Internet shopping unveiled last week at the SN/Executive Technology Summit here.
presented at the summit by Jill Frankle, director, e-commerce, retail, for Gomez. The research was commissioned by SN for the event. It also advised retailers and manufacturers to use the Internet to tighten their relationship with consumers. "Consum