They arrived in time for the new year. Today, they stand before the newly resolute legions of diet-conscious Americans promising to manage their weight.
What are they? New labels, on-pack starburst graphics and aisle banners -- all proclaiming a new era of healthier options, and dressing up a host of consumer packaged goods. The question both manufacturers and retailers are asking is whether this massive rollout will be enough to change sales patterns that increasingly reflect the bla