SHOPPIN' OPTIONS

They arrived in time for the new year. Today, they stand before the newly resolute legions of diet-conscious Americans promising to manage their weight.What are they? New labels, on-pack starburst graphics and aisle banners -- all proclaiming a new era of healthier options, and dressing up a host of consumer packaged goods. The question both manufacturers and retailers are asking is whether this massive

They arrived in time for the new year. Today, they stand before the newly resolute legions of diet-conscious Americans promising to manage their weight.

What are they? New labels, on-pack starburst graphics and aisle banners -- all proclaiming a new era of healthier options, and dressing up a host of consumer packaged goods. The question both manufacturers and retailers are asking is whether this massive rollout will be enough to change sales patterns that increasingly reflect the bla

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