SHOPPING FUN

"We can't be a good place to shop without first being a good place to work." -- Larry Del Santo, chairman and chief executive officer, Vons Cos.Larry Del Santo's observation about the goal of making Vons a "good place to shop" goes straight to what is perhaps the most pressing concern facing supermarkets today: They aren't much fun to shop and going to the supermarket is far from an activity of choice

"We can't be a good place to shop without first being a good place to work." -- Larry Del Santo, chairman and chief executive officer, Vons Cos.

Larry Del Santo's observation about the goal of making Vons a "good place to shop" goes straight to what is perhaps the most pressing concern facing supermarkets today: They aren't much fun to shop and going to the supermarket is far from an activity of choice for most consumers.

After all, supermarkets traditionally have been in the

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