SHOPRITE 'ON TRACK,' AND 'BEYOND,' IN CATEGORY MANAGEMENT

CLARK, N.J. -- ShopRite Supermarkets has teamed with vendors to create a textbook case of category management in three key Center Store departments.With the help of Pepsi and its Plano, Texas-based Frito-Lay subsidiary, the soft drink and salty snack departments have been transformed into a "Beverage and Snack Plaza."At the same time, Nabisco, East Hanover, N.J., has developed a concept for the cookie

CLARK, N.J. -- ShopRite Supermarkets has teamed with vendors to create a textbook case of category management in three key Center Store departments.

With the help of Pepsi and its Plano, Texas-based Frito-Lay subsidiary, the soft drink and salty snack departments have been transformed into a "Beverage and Snack Plaza."

At the same time, Nabisco, East Hanover, N.J., has developed a concept for the cookie aisle. Both programs are being conducted at ShopRite's new superstore here

Register to view the full article