SHOPRITE UNIT TESTS HOT FOODS CATERING

PEARL RIVER, N.Y. -- A ShopRite unit is heating up deli sales with a new hot foods catering program that's heavy on lasagna, baked ziti, meatballs and the like.In its first weeks, the program was quietly rolled out without the benefit of any advertising, a source close to this ShopRite told SN. The venture was then featured in a large, full-color ad wrapped around the store's weekly circular. Heaped-high

PEARL RIVER, N.Y. -- A ShopRite unit is heating up deli sales with a new hot foods catering program that's heavy on lasagna, baked ziti, meatballs and the like.

In its first weeks, the program was quietly rolled out without the benefit of any advertising, a source close to this ShopRite told SN. The venture was then featured in a large, full-color ad wrapped around the store's weekly circular. Heaped-high platters of meatballs and lasagna are pictured and a starburst superimposed on t

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