SHOPRITE UNIT TESTS HOT FOODS CATERING

PEARL RIVER, N.Y. -- A ShopRite unit is heating up deli sales with a new hot foods catering program that's heavy on lasagna, baked ziti, meatballs and the like.In its first weeks, the program was quietly rolled out without the benefit of any advertising, a source close to this ShopRite told SN. The venture was then featured in a large, full-color ad wrapped around the store's weekly circular. Heaped-high

PEARL RIVER, N.Y. -- A ShopRite unit is heating up deli sales with a new hot foods catering program that's heavy on lasagna, baked ziti, meatballs and the like.

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