SHOPRITES PUSH BIRTHDAY CAKE IN BABY AISLE

ELIZABETH, N.J. -- A number of ShopRite supermarket operators supplied by cooperative wholesaler Wakefern here are cross merchandising fresh products from the in-store bakery in the baby products aisle.The products are birthday cakes, which are attracting attention in the baby aisle via large overhead signs. According to Wakefern spokeswoman Laura McCafferty, approximately 40 to 45 stores owned by

ELIZABETH, N.J. -- A number of ShopRite supermarket operators supplied by cooperative wholesaler Wakefern here are cross merchandising fresh products from the in-store bakery in the baby products aisle.

The products are birthday cakes, which are attracting attention in the baby aisle via large overhead signs. According to Wakefern spokeswoman Laura McCafferty, approximately 40 to 45 stores owned by Wakefern members are using the overhead signs in the baby aisle to call attention to an

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